Intro

Sports betting affiliates have long relied on odds comparisons and bonus offers to attract clicks. But as competition grows, a new opportunity is emerging: streaming links. “Where to watch” content is becoming one of the most effective ways to connect fans directly to action, and revenue.

Why Streaming Links Work

Fans don’t just want to know odds. They want to know: where can I watch the game? Adding broadcast and streaming availability to affiliate content solves this user intent while providing natural click-through to streaming partners.

Conversions That Feel Natural

Unlike banner ads, streaming links don’t feel forced. They are part of the user journey. A fan who searches “Manchester United on TV” is primed to click a direct link to ESPN+, Sky, or another provider. That intent drives higher conversions.

Revenue Diversification

Odds and signup bonuses fluctuate with regulations. Streaming partners add a new revenue stream through CPA or rev-share deals. Affiliates who embed these links protect themselves against market changes.

SEO Advantage

Search queries like “watch Premier League online” or “La Liga live stream” are high-volume, high-intent. Adding streaming data into content boosts organic traffic.

Future-Proofing Affiliate Business

With Gen Z moving towards OTT, affiliates who ignore streaming risk losing relevance. Integrating broadcast data now positions them for long-term success.

Conclusion

Odds and offers will always matter, but the next big affiliate goldmine is streaming links. It’s time to make “where to watch” a central part of affiliate strategy.