Your Where-to-Watch Widget Can Be Live Tomorrow. Here Are the Five Decisions Between Now and Then.
Every sports page creates the same question, and it is usually not answered on the page itself: when is the game, and where can I watch it?
Most platforms know that answer would keep readers on the page. What stops them is rarely the idea. It is the project behind it: a broadcast database to source, a schedule to keep current across channels and streaming services, a front end to build, and someone to maintain all of it every week of the season.
The Ronin Widget Builder removes the project. What is left are five decisions, and you can make them before lunch.
1. Choose a format
Start from the page the widget will live on. A fixture list suits a "sport on TV today" destination or a league hub. A lineup or single-game format suits a match preview, where the reader cares about one game, not the whole evening.
The format decides the job the widget does. Everything after this step is configuration.
2. Choose the content
Select the sports, leagues, teams and local market you want to cover. Show everything, or only what your audience actually follows.
This is where broadcast data stops being generic. A where-to-watch answer is only correct for a specific market, so the market is part of the setup, not an afterthought. Behind the selection sits Ronin's dataset: 2,700 leagues, 36,000 teams, 50 sports and 1,500 TV channels.
3. Make it yours
Set colors, typography, borders and sizing, and check the result in the live preview. The widget should read as part of your product, not as a box someone else put on your page.
Nothing goes live until you have seen exactly what your audience will see.
4. Choose your business model
This is the decision most widgets never offer. The same widget runs in two commercial modes:
- Clean. A low fixed monthly fee based on the number of events you cover. Fully branded, no ads, no affiliate links, a predictable cost.
- Revenue enabled. A reduced monthly fee, with eligible partner offers, trackable affiliate links and optional odds switched on. 50% of the additional revenue is paid directly to you.
The audience experience stays under your control in both. The difference is whether the widget is a service you pay for or a service that pays back. You can also choose differently per implementation, for example clean on a news section and revenue enabled on a betting-adjacent page.
5. Publish
Paste one embed code into your website or app. From then on, Ronin serves the content and keeps it updated centrally. When a channel changes, a game moves or a streaming service picks up rights mid-season, the widget changes with it. Nobody on your team has to edit a schedule.
The only step that may need a developer is pasting the embed code. A standard implementation can be live within one business day once access and placement are agreed.
Why the last step is the important one
Building a where-to-watch box once is not hard. Keeping it right is. Broadcast availability changes by country, service, competition and season, and a widget that shows last month's answer is worse than no widget at all. That is the part the Builder hands back to Ronin: you make five decisions once, and the dataset does the maintenance.
Try it before you commit
The first two months are on us. Pick a template, see it in your own brand, and decide with the widget running on your page rather than on a slide.